ABOUT THE CREATOR/S:
Hi, my name is Matheus Mendes. I hold a degree in Advertising from Metodista do Sul in Porto Alegre, with a specialization in Type Design from EINA - Centre de Art y Disseny in Barcelona. This experience allowed me to deepen my knowledge in the realms of lettering and illustration. Currently, I reside in São Paulo, Brazil.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Matheus
Guasca Studio
Mendes
WORK/ PROJECT DESCRIPTION:
After three years of operating as a coffee roasters, Abuela has decided to take a bold step in expanding its business by opening a coffee shop as well. The goal is to enhance not only the sensory experience of the product but also create a welcoming environment for those who are passionate about specialty coffee. In this exciting new phase, they turned to Guasca Studio to develop a rebranding strategy that truly reflects who they are today. This includes crafting a distinctive visual identity and standardizing their packaging.
PRIMARY CATEGORY:
D5 - Packaging Design
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
Abuela Coffee Roasters