ABOUT THE CREATOR/S:
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Chris
Chris Bernay
Bernay
WORK/ PROJECT DESCRIPTION:
The new Cric-Crac logotype captures the brand's playful essence, while the packaging, inspired by comic book conversation bubbles, offers a colorful, fun, and fresh appeal. This youthful design targets the MENA market, strengthening the brand's connection with its audience through vibrant and engaging visuals. Cric-Crac, a popular snack brand, is part of Gandour. Established in 1857 in Lebanon, Gandour is a leading fast-moving consumer goods company with a presence in 33 markets across the Middle East, Africa, Asia, and the Indian Subcontinent.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B1 - Brand Identity
D5 - Packaging Design
Cric Crac Brand & Packaging Redesign