ABOUT THE CREATOR/S:
Kristine Arth is the founder and principal designer behind Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Lobster Phone was recommended as one of the best design studios for start-ups by TechCrunch. Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA and The Dieline. Arth has juried The One Show, SOTA, IDSA and ADAA; was a keynote speaker at First Round, Brand New, and AIGA on multiple occasions
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Kristine
Lobster Phone
Arth
WORK/ PROJECT DESCRIPTION:
The visual identity was inspired by vintage Vanity Fair lettering, evoking a sense of joy, connection, and modernity. The palette is rich, warm, and earthy, giving each bag of coffee its own signature color that harmonizes with the colorful and dynamic wordmark.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B2 - Brand Collateral
B1 - Brand Identity
Dear Francis