ABOUT THE CREATOR/S:
As Director of Creative and Marketing at ETHERFAX, Sarah leverages her marketing management background to navigate global brand complexities and deliver impactful creative solutions across diverse platforms. In 2024, she successfully led a comprehensive company rebranding effort, solidifying ETHERFAX’s market position and enhancing brand visibility.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Sarah
Etherfax
Stepic
WORK/ PROJECT DESCRIPTION:
ETHERFAX’s rebrand initiative began with the goal of evolving the brand beyond its original focus on faxing. We knew we had to honor the key factors that had contributed to its strength up until this point and leverage ETHERFAX’s name and established credibility. But we also needed to bring those elements forward while highlighting our continued commitment to innovation and advancing how organizations securely exchange their information and beyond. Our new vision statement, "Innovating the interoperable exchange of data," reflects this approach and guided the rest of the rebrand.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B1 - Brand Identity
Etherfax Rebrand