ABOUT THE CREATOR/S:
Kristine Arth is the founder and principal designer behind Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Lobster Phone was recommended as one of the best design studios for start-ups by TechCrunch. Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA and The Dieline. Arth has juried The One Show, SOTA, IDSA and ADAA; was a keynote speaker at First Round, Brand New, and AIGA on multiple occasions
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Kristine
Lobster Phone
Arth
WORK/ PROJECT DESCRIPTION:
Hoptonic is an innovative brand delivering a unique beverage experience: craft brewed sparkling tea with delicate hints of hops. This refreshing fusion bridges the gap between traditional teas and modern craft beverages. Our custom wordmark enhances our identity, reflecting the elegance and modernity of Hoptonic while the brand icon embodies the Hoptonic experience. It features blooming tea leaves wrapping around a hoppy bud with effervescent sparkles, symbolizing the harmonious blend of our botanical ingredients.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B1 - Brand Identity
D5 - Packaging Design
Hoptonic