ABOUT THE CREATOR/S:
From an early age, the words create and design sparked excitement in me. I've enjoyed crafting Visual Identities, packaging, advertisements, and campaign concepts. Throughout my career, I learned that both the idea and design hold equal weight, yet the true challenge in design lies in communication in order to create professional, timeless concepts.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Majd
Majd Alhusain
Alhusain
WORK/ PROJECT DESCRIPTION:
The Letters Cafe branding blends simplicity with elegance, offering a touch of luxury. Each cup and package features a refined letters pattern, with a playful word search game to make coffee drinking a little more fun. This small detail invites customers to connect letters and form words, adding a personal, memorable touch. The interactive design also serves as marketing tool for user generated content. Many people enjoy sharing coffee cups photos on social media, and the word search gives them more reason to share. Together, these elements create a timeless, expressive brand that attracts new visitors.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B2 - Brand Collateral
B1 - Brand Identity
Letters Cafe Branding