ABOUT THE CREATOR/S:
As a Creative Director I have worked alongside strategy, UX, ID and packaging teams to develop cohesive product and brand experiences.
Prior to joining Ammunition in 2017, I spent five years at San Francisco-based branding and design agency Character where I collaborated with brands such as Adobe, Art.com, Mixt Greens, Nike, Pizzeria Delfina and Williams-Sonoma to execute compelling branding systems with an emphasis on art direction and photography. Previously, I specialized in developing editorial and print collateral for hospitality brands including the Ace and Alcazar hotels.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Kyle
CōLab
Macy
WORK/ PROJECT DESCRIPTION:
Lettuce.co simplifies tax management by guiding users through their financial journey, from organization to growth, with a focus on stability, balance, and long-term success.
Lettuce's logo shape symbolizes the financial journey from seed to harvest. It represents the early stages of simplicity and organization (seed stage) and signifies the potential for growth and development (growth stage). The logo's symmetry offers balance and stability, making Lettuce a dependable partner in the complex world of tax management, ensuring financial order and the opportunity for growth (harvest stage).
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
B2 - Brand Collateral
ADDITIONAL CATEGORY:
Lettuce