ABOUT THE CREATOR/S:
Kristine Arth is the founder and principal designer behind Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Lobster Phone was recommended as one of the best design studios for start-ups by TechCrunch. Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA and The Dieline. Arth has juried The One Show, SOTA, IDSA and ADAA; was a keynote speaker at First Round, Brand New, and AIGA on multiple occasions
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Kristine
Lobster Phone
Arth
WORK/ PROJECT DESCRIPTION:
Linus is on a mission to make SAT prep fun, free, and effective. By blending science with a game-like experience, it helps students boost scores, build confidence, and unlock better futures—at no cost. We created a vibrant identity with Linus, the banana slug mascot, doubling as the lowercase “l” in the custom logotype. The color palette, inspired by nature, adds energy to the brand, while the friendly letterforms reflect Linus’s approachable personality. Supporting characters embody different high school archetypes, adding personality and relatability to the experience. These characters, alongside the mascot, create an engaging and memorable SAT prep journey.
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
B2 - Brand Collateral
ADDITIONAL CATEGORY:
Linus