ABOUT THE CREATOR/S:
I’m a logo designer, freelancer, design educator, dad and owner of Barnard.co. I specialise in designing logos and visual identities with meaning.
I got my start in graphic design more than a decade ago, working in the publishing industry. I have designed creative content for some of the UK’s biggest titles, including The Daily Telegraph, Grazia, Men’s Health, Empire, Cosmopolitan, The Times and many more.
These days I run my freelance logo design business from the Gold Coast, Australia, after emigrating from London in 2021. I have a ridiculous variety of skills in design software, which I aim to pass on to the next generation of designers through my social platforms.
My work has been published in the Logo Lounge and I speak as an authority in the world of logo design at design conferences, on podcasts and for other design channels.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
James
Barnard Co. Limited
Barnard
WORK/ PROJECT DESCRIPTION:
James Barnard's project for Metalama features a logo that blends modern aesthetics with geometric precision. The design utilizes negative space effectively, symbolizing innovation and clarity. Barnard focused on creating a versatile identity that could be adapted across various media, ensuring it aligns with Metalama's core values. The final outcome is a distinctive visual mark that resonates with the brand's mission and audience, highlighting Barnard's skill in developing impactful brand identities.
PRIMARY CATEGORY:
B4 - Brand Strategy
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
Metalama