ABOUT THE CREATOR/S:
We are on a mission to create fame, fortune and meaning for brands that share our ethos. And our ethos is simple - be as good as we can for the planet, for society, for our surroundings and for the future.
We choose our clients very carefully and work together to make inspiring communications that propel ‘good’ brands ahead of the ‘bad’. We feel this drives betterment all round.
We are not a charity and we are by no means saints, we are a company of communication professionals that believe in the power of creativity and the difference it can make.
We are the agency for ethical brands.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Ben
Catch A Fire Agency
May
WORK/ PROJECT DESCRIPTION:
Historically, Oggs’ primary audience has been vegans. As they prepared for growth and to increase their ethical impact, they wanted to target a wider audience of conscious consumers.We needed to tap into the core category motivator of taste, because if we can’t convince people they are delicious then it doesn’t matter how ethical or sustainable they are. Ensuring the campaign screamed ‘food porn’ was vital alongside leveraging their distinctive brand assets.We captured video and still footage that highlights the deliciousness of OGGS cakes, and the attractive new packaging that speaks to lifestyle as well as function. Mouthwatering art direction was tied together with the brand colours creating an eye-catching series of assets
PRIMARY CATEGORY:
MO4 - Digital Advertisements
SECONDARY CATEGORY:
ADDITIONAL CATEGORY:
Oh My OGGs