ABOUT THE CREATOR/S:
Hello, I am Luis Eduardo, a freelance brand and graphic designer with a portfolio boasting over 70 meticulously designed brands. In my current three years of experience, I have embodied a “less is more” technique. Simplicity, minimalism and elegance. I like to think my work is a white paper waiting for a new graphic universe. An infinite world of creativity and carefully crafted stories. Where a brand subtly yells its identity, when less is always more and the deal is in the details.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Luis Eduardo
Freelancer
Castellon
WORK/ PROJECT DESCRIPTION:
Otay Padel Club is a padel club located in the city of Tijuana, Mexico. For its identity, a system was designed that could be applied across various styles, sizes, placements, and spaces. An icon with both filled and unfilled (outline/silhouette) versions was created from a C and a P, while simultaneously symbolizing two balls to make it a bit more distinctive, avoiding the typical circle, paddle, or racket. This allows us to play with shapes and applications, accompanied by a vibrant color palette characterized by fluorescent green, which references the color of the balls, generating a greater impact in the brand’s graphic universe. A versatile identity that, from its own world, transcends to ours.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B2 - Brand Collateral
B1 - Brand Identity
Otay Padel Club