ABOUT THE CREATOR/S:
CJ Cawley, a South West UK-based freelance logo and brand designer, has spent over a decade creating bold, disruptive visual identities for clients around the world. CJ’s mission goes beyond design—driven by a passion for positive impact, he’s on a mission to be a force for good within the design community. When he’s not designing bold and disruptive brands, CJ shares the unfiltered reality of freelance life, educating designers worldwide on everything from creating unique logo design ideas to f
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
CJ
Seeside Studio
Cawley
WORK/ PROJECT DESCRIPTION:
Pickled Pig’s entry into the lively UK BBQ scene was an opportunity to craft a logo that captures its unique spirit and flavour. The heart of Pickled Pig is a blend of premium barbecue with a playful, relaxed vibe, yet its previous branding did not quite reflect this distinctive charm. The aim of this collaboration went beyond just a logo refresh; it was about channelling Pickled Pig’s ethos into a visual identity that feels cheeky, illustrative, and top-quality. By using design elements that convey both fun and refinement, this new logo embodies the lively character of Pickled Pig—becoming a memorable and distinct mark in the competitive BBQ landscape.
PRIMARY CATEGORY:
B2 - Brand Collateral
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
Pickled Pig