This custom WordPress website was built for Princeton Tec, a leading brand in outdoor and tactical lighting. The project began with a comprehensive brand strategy, followed by a custom UI/UX design. The design integrates bold, dynamic elements that capture the ruggedness of the environments where their products are used, while providing an intuitive and engaging user experience. The site was developed with robust e-commerce functionality powered by WooCommerce and also features an extensive custom integration with Klaviyo for advanced email marketing and customer engagement.