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ABOUT THE CREATOR/S:

Amaya Crichton is a Malaga-London based visual designer that graduated from London College of Communication in 2023. Her practice works on emphasising genuine & authentic narratives in via many facets: branding, typography & print. She does nice design for things & stuff!

COMPETITION LEVEL:

FIRST NAME:

LAST NAME:

COMPANY:

Student

Amaya

London Collage of Communication

Crichton

WORK/ PROJECT DESCRIPTION:

The publication is hand-bound with specialty paper and has screenprinted cover. There is a rich history in the Valle Salado (Salt Valley) in Álava, Spain, that dates back to the neolithic age. Despite this, it was virtually abandoned for almost a century. This publication aims to reflect that heritage & story as authentically as possible, aiming is to preserve endangered spaces and culture. The brand concept is 'The Winter Sun', based on the recurring theme of the sun in Basque culture, it's role in producing salt and the particular atmosphere of the valley, that seems to be frozen in a perpetual winter. The blue hue based on the shadows cast on the salt beds, and the typography choice is inspired by Basque Type.

Sal De Añana Brand Book
Sal De Añana Brand Book
Sal De Añana Brand Book
Sal De Añana Brand Book

ADDITIONAL CATEGORY:

SECONDARY CATEGORY:

PRIMARY CATEGORY:

B1 - Brand Identity

D2 - Publications

Sal De Añana Brand Book

Sal De Añana Brand Book

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