SENECA is a NYC-based menswear brand with a strong set of values. They needed a comprehensive Shopify e-commerce platform redesign that would drive conversions, increase traffic, and ensure a premium shopping experience. Their new site is a modern, clean-looking, Shopify-based custom e-commerce website that captures the user’s attention and encourages them to explore SENECA's offer. During the first month, the company more than doubled its conversion rates, fulfilling one of the most important goals of the whole project.