ABOUT THE CREATOR/S:
Hello, I am Luis Eduardo, a freelance brand and graphic designer with a portfolio boasting over 70 meticulously designed brands. In my current three years of experience, I have embodied a “less is more” technique. Simplicity, minimalism and elegance. An infinite world of creativity and carefully crafted stories. A white canvas waiting for a new graphic universe, where the deal is in the details and less isn't just more... it's everything.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Luis Eduardo
Freelancer
Castellon
WORK/ PROJECT DESCRIPTION:
Woopy, known for promoting art and culture in children’s events in Mexico, with remarkable talent, passion, and excellence, is now represented by a friendly, straightforward, and easy-to-read typography. This is complemented by its star symbol—literally, a star—which symbolizes excellence and reflects how children associate a star with a job well done, evoking nostalgia in older audiences, reminiscent of the times we wore one proudly on our foreheads in school. This same star is crafted from the letter W, seamlessly integrated into the brand’s logo. The identity reflects Woopy’s commitment to innovation, dynamism, and the exceptional quality they bring to every event, creating memorable experiences.
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
ADDITIONAL CATEGORY:
Woopy